Hotels.com is one of the world’s leading online hotel booking platforms, offering over 325,000 properties in more than 60 countries. As a hotel owner or manager, it is important to ensure that your property is visible on the platform and attracting bookings. In this article, we will explore various strategies and tactics that can help you increase your bookings on Hotels.com.
Optimize your property’s listing
The first step in increasing your bookings on Hotels.com is to optimize your property’s listing. A well-optimized listing will make it easier for potential guests to find your property, understand what you have to offer, and make a booking. Here are some things to consider when optimizing your listing:
- Complete all fields: Hotels.com requires you to fill in a number of fields to create a property listing. Make sure to fill in all fields completely and accurately, as this will help potential guests get a better understanding of what you have to offer.
- High-quality images: High-quality images are crucial for making your property stand out on Hotels.com. Make sure to upload at least 8-10 images that showcase your property in the best light possible.
- Detailed description: Your property’s description should provide potential guests with a comprehensive overview of what you have to offer. Make sure to highlight the key features and amenities of your property, and avoid using generic language.
- Competitive prices: Pricing is a key factor in attracting bookings on Hotels.com. Make sure to set prices that are competitive with other properties in your area. You can use the Hotels.com price comparison tool to see how your prices stack up against your competitors.
Utilize social media
Social media can be a powerful tool for attracting bookings on Hotels.com. By using social media platforms like Facebook, Instagram, and Twitter, you can reach a large audience and promote your property to potential guests. Here are some things to consider when using social media:
- Engage with your followers: Regularly engaging with your followers is a great way to build a loyal following and attract bookings. Respond to comments and messages in a timely manner, and consider running regular promotions and contests to keep your followers engaged.
- Share high-quality images: Share high-quality images of your property on your social media channels to give potential guests a better understanding of what you have to offer. Make sure to tag Hotels.com in your posts to increase your visibility on the platform.
- Utilize influencer marketing: Influencer marketing can be an effective way to reach a large audience and promote your property. Consider partnering with influencers in your area who have a large following and are interested in promoting your property.
Offer special promotions and deals
Offering special promotions and deals can be a great way to attract bookings on Hotels.com. Consider offering special deals for early bookings, last-minute bookings, or for guests who book multiple nights. You can also consider offering discounts for guests who book directly through your property’s website or through Hotels.com.
Provide excellent customer service
Providing excellent customer service is key to attracting bookings on Hotels.com. Make sure to respond to customer inquiries in a timely manner and provide helpful and accurate information. You can also consider offering additional services like airport transfers, rental car services, and tour packages to enhance your guests’ experience and increase the likelihood of repeat bookings.
In conclusion: Hotels.com is one of the key brands of the Expedia Group and particularly with their excellent reward scheme attracts a huge volume of customers to their site to book hotels, apartments and many other types of accommodation.